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Experience & background.

Working remotely across Malaysia, Vienna, and Iceland. 5+ years owning the full technology and digital stack for a multinational hospitality and travel group in Malaysia and Iceland, plus freelance web development since 2019. 100+ sites and web apps shipped across travel, hospitality, e-commerce, property, and health.

Summary

IT & digital systems specialist with hands-on range across infrastructure, custom web applications, CRM/ERP, technical SEO, performance marketing, and AI-powered automation. Trusted to deploy systems on-site internationally and to bridge developers, vendors, and business stakeholders. Background as an electrical engineer, giving a systems-and-troubleshooting foundation beneath the digital work.

5+ years owning IT infrastructure and deployment pipelines for a multinational group, building custom web apps and POS/PMS systems on third-party APIs, rolling out CRM/ERP, and running SEO and performance marketing at scale. Earlier experience in platform data analysis and hardware/production engineering built the fundamentals underneath.

Skills & stack

Frontend & Web
React · TypeScript · WordPress · Shopify · Webflow · HTML/CSS/JS
Infra & Hosting
Vercel · Supabase · Cloudflare · Render · GitHub · DigitalOcean · Cloudways
Systems & Platforms
Custom web apps via APIs · POS & PMS · CRM/ERP (Odoo, Zoho, HubSpot, Salesforce) · Booking & channel platforms
SEO & Growth
Technical & AI search SEO (AEO) · Ahrefs · Semrush · Screaming Frog · GA4 · Search Console · CRO
Marketing & Automation
Meta & Google Ads · Make.com · n8n · SleekFlow · Mailchimp · WhatsApp Business API
AI & SaaS
Claude · ChatGPT Codex · SaaS product development
Experience
6+ years, 2019–present

See the work

Explore the websites and applications I’ve shipped on the Work page.

Education & certifications

Education
B.Eng (Hons) Electrical Engineering — Universiti Sains Malaysia
Certifications
Ahrefs Marketing Platform · Semrush SEO Essentials · Google Technical Support Fundamentals · Front-End Web UI Frameworks (Hong Kong University of Science and Technology)
Languages
English (Professional)

Get in touch

Open to full-time, contract, and freelance work. Contact me or reach out on LinkedIn / GitHub.